Monetization Manager
Monetization Manager
At HubX we build mobile apps, used and loved by millions all around the world.
We have a track record of building and growing mobile apps on various verticals that reached over 300 million users across 6 continents and 170+ countries.
We are looking for a talented "Monetization Manager” to join our energetic and highly motivated team.
As a talented "Monetization Manager” you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.
X Culture: Do What You Love
At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.
Some of Your Responsibilities
- Own HubX’s subscription pricing & packaging strategy (weekly, monthly, yearly plans, trials, intro offers, regional pricing).
- Design and iterate offer structures to maximize conversion, retention, and long-term LTV.
- Continuously analyze price elasticity and user willingness-to-pay across markets.
- Lead end-to-end paywall and purchase funnel strategy (layout, copy, CTA hierarchy, plan order, friction points).
- Partner closely with Product and Design to build and optimize high-converting paywalls.
- Improve free-to-paid conversion, trial activation, renewal, and churn metrics.
- Define and run monetization A/B tests across pricing, trials, bundles, messaging, and paywall UX.
- Build and own a clear experimentation roadmap with hypotheses, success metrics, and rollout plans.
- Ensure fast, statistically sound experimentation cycles.
- Own key monetization KPIs including pLTV, ARPU, ARPPU, retention, and churn.
- Analyze cohorts and user lifecycle data to uncover revenue growth opportunities.
- Translate insights into clear, actionable monetization improvements.
- Act as the single owner of monetization decisions while collaborating with Growth, Product, Design, Data, and Engineering teams.
- Align monetization strategy with acquisition economics (CAC vs LTV).
What We Look For
- Currently located in İzmir or İstanbul, or open to relocation.
- BS/MS in Software/Computer/Electronics/Industrial Engineering or related disciplines.
- 3+ years of experience in monetization, growth, or revenue optimization for mobile apps.
- Strong hands-on experience with subscription-based products.
- Proven success in running A/B tests and delivering measurable LTV uplift.
- Solid understanding of pricing psychology and paywall optimization.
- Strong analytical mindset with experience in dashboards, cohorts, and funnel analysis.
- Experience working closely with product and engineering teams.
- Experience with high-scale consumer apps.
- Familiarity with tools such as Firebase, Amplitude, Mixpanel, Looker, Adapty, or RevenueCat.
- Background in performance marketing economics (pLTV vs CAC).
- Experience managing monetization across multiple apps or markets.
The perks and benefits of working with us
We would like you to focus on what you do best, we take care of the rest.
- Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
- Ownership, opportunity to take responsibility from day one: No one will micromanage you. Together with your team, you’ll be free to choose a direction, test, fail, and test the next idea.
- A competitive compensation package: A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarters as well as providing you with a meal card.
- A brand new Macbook and welcome kit
- Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage: We go above and beyond for your health.
- Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
- A unique and top-notch office: Our Istanbul office is located at Maslak, right in the heart of the city. Surrounded by the energy of Istanbul’s bustling core, it’s a space designed for creativity and collaboration.
- Unlimited coffee from XPresso: You can grab a cup of coffee whenever you need, whether it’s to kickstart your morning or power through the day.
- Limitless Snacks & breakfast: Fuel your day with our fully stocked kitchen! From a hearty breakfast to a variety of snacks available anytime, we’ve got everything you need to stay energized and focused.
- Continuous education: The more you want to improve your knowledge, the more we support you!
- Meditopia membership: Enjoy full access to Meditopia for mental wellbeing, yoga, and therapy.
- Cambly access: Break language barriers with weekly Cambly speaking sessions.
- Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
- Strong company culture: Our approach is always open communication & teamwork. #XCulture
- X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
The Recruiting Process:
At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:
- Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
- Talent & Culture Interview: Engage in a conversation with our Talent & Culture team to discuss your background, aspirations, and how we align with each other’s goals.
- Case Study Assignment: Showcase your skills through a practical task related to the role.
- Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise.
- Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.
Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link
İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link


