Email Marketing Manager

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that have reached over 200 million users across 6 continents and 200+ countries.

We are looking for a talented Email Marketing Manager. to join our energetic and highly motivated team.

As a talented Email Marketing Manager. you have plenty of opportunities at your fingertips. So, why should HubX be your next move?

We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

What You'll Do

- Own end-to-end email marketing for web funnels and web apps - including activation, onboarding, retention, upsell, winback, abandoned subscription, and transactional flows
- Design and continuously optimize lifecycle marketing strategies that improve user journeys and drive activation, retention and LTV
- Build, launch, and iterate on email automation flows across multiple subscription apps
- Develop segmentation and personalization strategies to deliver the right message to the right user at the right time
- Track and analyze email performance metrics (open rate, CTR, conversion, retention impact, unsubscribe, spam rate) and turn insights into optimization actions
- Plan and execute A/B tests on copy, design, send time, segmentation, and flow structure and translate results into scalable best practices
- Manage technical setup and operations of transactional and marketing email infrastructure in close collaboration with Developers and Product
- Monitor and improve deliverability, sender reputation, and domain health
- Build standardized, scalable email marketing operations across our app portfolio
- Identify new lifecycle opportunities by analyzing user behavior, cohort patterns, and funnel data
- Develop creative direction for email content, subject lines, and overall communication strategy
- Stay on top of new CRM, automation, and personalization technologies and bring them into our stack where they make sense

What We're Looking For

Must Have

- 5+ years of experience in email marketing, CRM, or lifecycle marketing
- Hands-on experience in subscription-based apps, SaaS, mobile apps, or web app ecosystems
- Strong command of lifecycle marketing flows (activation, onboarding, retention, winback, upsell, abandoned cart, transactional, etc.)
- Data-driven mindset with a strong A/B testing culture
- Ability to analyze email performance metrics and translate them into optimization roadmaps
- Proven experience with segmentation, personalization, and automation
- Hands-on experience with at least one or two CRM/email tools such as Reteno, Braze, Iterable, Customer.io, Klaviyo, or OneSignal
- Technical fluency to collaborate effectively with engineering teams on integrations and infrastructure
- Strong written and verbal English communication skills
- Ownership-driven, proactive, and comfortable working in a fast-paced growth environment

Nice to Have

- Experience in the mobile subscription app industry
- Experience working alongside web funnel or performance marketing teams
- Knowledge of email deliverability, domain reputation, and sender health
- Familiarity with SQL, Looker, BigQuery, GA4, or similar analytics tools
- Experience with push notifications, in-app messaging, and CRM orchestration
- Interest in AI tooling and marketing automation
- Track record of building retention and LTV-focused growth strategies
- Background in e-commerce or subscription monetization

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

- Daily essentials: We provide commuting and meal support to make your workday easier.
- A brand new MacBook and a designed welcome kit, featuring Stanley and Herschel products along with customized items.
- Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, and for our women teammates critical women’s health coverage, Meditopia and annual Beije membership.
- Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
- A unique and top-notch office: Our well-designed headquarters is in the tallest building in Izmir. Every day, you can enjoy the sunset over The Gulf of Izmir without leaving your deck. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
- Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
- Learning & development: We support your continuous learning with education budget and weekly Cambly speaking sessions.
- Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
- Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
- X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
- HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
- Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher, so you can enjoy your special day your way.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link