Ad Monetization Specialist

We have a track record of building and growing mobile apps on various verticals that reached over 200 million users across 6 continents and 170+ countries. 

We are looking for a highly analytical and creative Ad Monetization Specialist to join our Marketing & Growth team. In this role, you’ll be the owner of rewarded video and display ad monetization, working at the intersection of product, content, and growth for our exclusive apps including short drama, micro learning and generative ai apps.

X Culture: Do What You Love
At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

What we look for

• 2+ years of experience in mobile ad monetization (preferably in entertainment, streaming, or gaming apps with Subscriptions & IAP)
• Experience in both waterfall and bidding integration and management.
• Proficiency in strategies across different ad formats (Rewarded, Interstitial, Banner, App Open, etc.)
• Strong hands-on knowledge of ad mediation platforms (AdMob, MAX, ironSource, Unity Ads, Pangle, etc.).
• Analytical mindset with experience using Firebase, Appsflyer, Looker, or Tableau.
• Deep understanding of user experience and how ads influence retention, engagement, and conversion.
• Comfort with testing, failure, iteration — and making decisions with incomplete data.
• Excellent communication skills to work across product, data, and creative teams.

Nice to Have

• Experience working with subscription + ad hybrid monetization models
• Familiarity with A/B testing platforms
• Regional experience in all markets. (e.g., US, Tier 1, SEA6, MENA)
• Passion for storytelling, short-form content, gamification and mobile-first user behavior is a big plus.
• Bonus: SQL skills or ability to query large datasets

Some of your responsibilities

• Design and manage rewarded ad strategies that balance revenue, engagement, and content flow.
• Own the ad mediation setup (e.g., AdMob, ironSource, AppLovin MAX), optimize bidding waterfalls, and troubleshoot discrepancies.
• Monitor and improve key ad KPIs: eCPM, ARPDAU, fill rate, opt-in rate, and ad LTV.
• Collaborating with product managers on the integration of ad strategies (App-ads.txt, Ad unit integration, etc.) and creatives to place ads contextually.
• Analyze geo-performance and customize ad strategies for high-value regions (e.g., US, Tier 1, SEA6, MENA).
• A/B test ad placements, formats, reward types, and frequency caps to improve retention and monetization.
• Work with data and UA teams to segment users by behavior (bingers vs casuals) and personalize ad logic.
• Partner with top ad networks, stay on top of SDK updates, and manage operational reliability.
• Build dashboards to track ad revenue trends, anomalies, and correlations with churn or conversion.
• Continuously monitor trends in mobile ad monetization across leading apps in adjacent verticals, evaluating rewarded ad strategies, placements, and formats. Use competitive insights and market signals to inform the monetization roadmap and inspire strategic experimentation.

The perks and benefits of working with us:
We would like you to focus on what you do best, we take care of the rest.

• Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
• A competitive compensation package: A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarters as well as providing you with a meal card.
• A unique and top-notch office: Our Istanbul office is located at Levent, right in the heart of the city. Surrounded by the energy of Istanbul’s bustling core, it’s a space designed for creativity and collaboration.
• You can come to our office or work wherever you want. If you choose the on-site option, keep in mind that it’s still fine to sometimes work remotely.
• Unlimited coffee from XPresso: You can grab a cup of coffee whenever you need—whether it’s to kickstart your morning or power through the day.
• Limitless Snacks & Breakfast: Fuel your day with our fully stocked kitchen! From a hearty breakfast to a variety of snacks available anytime, we’ve got everything you need to stay energized and focused.
• Ownership, opportunity to take responsibility from day one: No one will micromanage you. Together with your team, you’ll be free to choose a direction, test, fail, and test the next idea.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Continuous education: The more you want to improve your knowledge, the more we support you!
• Strong company culture: Our approach is always open communication & teamwork. #XCulture
• Private Medical Insurance & HPV Vaccine: We go above and beyond for your health.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• X Community Discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• A brand new Macbook and Welcome Kit

The Recruiting Process:
At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

1. Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
2. Talent & Culture Interview: Engage in a conversation with our Talent & Culture team to discuss your background, aspirations, and how we align with each other’s goals.
3. Case Study Assignment: Showcase your skills through a practical task related to the role.
4. Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise.
5. Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link