Web Product Manager - ScaleUp

Web Product Manager - ScaleUp

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that reached over 400 million users across 6 continents and 190+ countries.

 We are looking for a talented “Web Product Manager” for the "ScaleUp” to join our energetic and highly motivated team.

As a talented "Web Product Manager”you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

Scaleup

ScaleUp Studio allows users to create realistic photos and videos that resemble their own inputs. With apps like Home AI, MyTunes, PlantApp and AI Video, it offers various applications under the Graphic & Design and Photo & Video categories. The main focus is to provide realistic creation solutions while keeping up with trends through different templates and styles.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of Your Responsibilities:

• Fully own the B2C subscription based web product vision and roadmap, translating company growth targets into measurable experiments and product decisions.
• Prepare and continuously refine the backlog, prioritizing tasks based on business impact, expected uplift, and speed of execution to ensure full alignment with business goals.
• Run a fast-paced experimentation engine across onboarding, paywall, trial and subscription flows.
• Design, launch and iterate A/B tests to improve key conversion metrics.
• Analyze the subscription funnel to uncover bottlenecks and high-impact opportunities.
• Collaborate with designers to create conversion-focused UX that reduces friction.
• Work closely with developers to ship and validate quickly, ensuring ideas move to production in days, not weeks.
• Prepare clear, concise briefs that align teams around goals and metrics.
• Conduct competitive research and turn insights into actionable product improvements.
• Use data as the primary driver of decisions, proactively acting on insights to improve acquisition, conversion and subscription performance.
• Work closely with Mobile PM, Marketing, and Data teams to ensure aligned strategies, pricing logic, and value communication.
• Monitor subscription health and churn, taking action to improve retention.

What We Look For:

• Bachelor’s degree in Software/Computer/Industrial Engineering or a related field.
• Minimum 3 years of experience as a Web Product Manager, ideally within B2C subscription-based products.
• Strong understanding of web development technologies and the software development lifecycle.
• Skilled in funnel and behavioral analysis, with the ability to translate A/B test results into clear, actionable decisions.
• Proficient in managing Scrum processes, ensuring smooth, predictable delivery cycles.
• Comfortable collaborating with developers on technical topics and providing clear, structured guidance when needed.
• Exceptional UI sensibility, with an eye for detail and the ability to guide pixel-perfect design decisions.
• Familiar with core marketing and growth KPIs (Trial CR, signup→trial rate, paywall CR, churn, retention metrics) and comfortable using them in product decision-making.
• Capable of proposing innovative enhancements through competitor analysis and informed benchmarking.
• Excels at working with cross-functional teams — developers, designers, product managers — to streamline workflows and reduce complexity.
• Effectively advocates for web platform priorities and builds strong alignment across teams.
• Hands-on experience with essential tools such as Looker, Google Analytics, Amplitude/Mixpanel, Hotjar, Paddle/Stripe, SimilarWeb, Hotjar/FullStory, Figma, FigJam, and Jira, and comfortable navigating dashboards, UX flows, customer insights, and technical tickets.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials: We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates  critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher, so you can enjoy your special day your way.

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

• Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
• People & Culture Interview: Engage in a conversation with our People & Culture team to discuss your background, aspirations, and how we align with each other’s goals.
• Case Study Assignment: Showcase your skills through a practical task related to the role.
• Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise.
• Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link