Senior Performance Marketing Specialist - ScaleUp - İzmir

 Senior Performance Marketing Specialist - ScaleUp

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that have reached over 400 million users across 6 continents and 190+ countries.

We are looking for a talented “ Senior Performance Marketing Specialist” for the ”ScaleUp” to join our team.

As a talented " Senior Performance Marketing Specialist” you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

Scaleup

ScaleUp Studio allows users to create realistic photos and videos that resemble their own inputs. With apps like Home AI, MyTunes, PlantApp and AI Video, it offers various applications under the Graphic & Design and Photo & Video categories. The main focus is to provide realistic creation solutions while keeping up with trends through different templates and styles.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of your responsibilities

• Lead and manage large-scale performance marketing campaigns across multiple platforms such as Facebook, Google, TikTok, Applovin and other ad networks by data-driven decisions
• Define user acquisition strategies and ensure campaigns are fully aligned with HubX’s growth objectives
• Mentor and guide junior/mid performance marketers, fostering a culture of learning and experimentation
• Collaborate with the creative team to provide KPI insights to produce new key creatives
• Collaborate with product managers and data teams to align marketing strategies with business goals
• Build and optimize advanced campaign structures, audiences, and automation flows
• Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
• Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
• Present actionable insights to leadership and influence decision-making at the company level
• Stay ahead of industry trends, emerging channels, and adtech innovations to keep HubX competitive globally

What we look for

• Bachelor’s or Master’s Degree in related fields
• 5+ years experience at marketing department in a digital marketing position (At least 2 years of experience in specifically Mobile Apps & Gaming industry experience )
• Proven track record of scaling UA campaigns across multiple international markets
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
• Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web Ads
• Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics etc.)
• Advanced Microsoft Excel skills and ability to analyze complex datasets
• Experience in budget ownership and optimization at scale
• Strong project management skills and ability to lead cross-functional initiatives
• Team-work oriented, self-motivated and open-minded
• Outstanding analytical skills to make data-driven decisions and strength in data analysis
• Creative, practical and solution oriented
• Advanced command in verbal and written English

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials: We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates  critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher, so you can enjoy your special day your way.The Recruiting Process

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

• Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself. 
• People & Culture Interview: Engage in a conversation with our People & Culture team to discuss your background, aspirations, and how we align with each other’s goals. If your profile matches our needs, we will get in touch with you at this stage.
• Case Study Assignment: Showcase your skills through a practical task related to the role.
• Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise. // Meet with your future team lead to discuss your case study and review your technical skills.
• Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.
   

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link