We’re announcing our first external investment: up to $75 million from Point72 Private Investments at a $1.2 billion pre-money valuation, consisting of an initial $50 million investment and an option for an additional $25 million.
Since founding HubX in Türkiye in 2022, we have bootstrapped the company entirely through our own operations, without external funding.
Our ambition from the beginning was simple: build consumer apps that people love from Türkiye and scale them globally.
Four years later, HubX has grown to more than 370 people across Izmir and Istanbul, with a portfolio of 40+ mobile and web products that has collectively reached more than 600 million users across 190+ countries, all while remaining profitable.
Today, we’re ready for what comes next.
From Türkiye to the World
HubX started in Izmir in 2022 with a small team and a shared belief. There is no exact formula for building a successful consumer product. But there are systems, capabilities, and ways of working that can dramatically increase the probability of building one and, just as importantly, scaling it globally and profitably.
For the past four years, we have been focused on understanding and building those systems.
With every product we launched, every market we entered, and every experiment we ran, we learned something new. Over time, those learnings became infrastructure, technology, processes, and institutional knowledge shared across HubX.
What started as a small team building individual apps gradually became something much bigger: an operating engine for consumer technology.
Today, our product teams are supported by specialized capabilities across AI, data, engineering, monetization, user acquisition, creative, and global growth, as well as proprietary internal technology designed to help us make better decisions and operate at greater scale.
That engine has now been tested across dozens of products and multiple consumer technology categories, from generative AI and education to health & fitness.
Products like Nova, Wiser, DaVinci, and Lotus Flow have collectively reached hundreds of millions of users around the world, while tens of products across our portfolio have climbed to the top of the App Store and Google Play charts in their respective categories.
Technology and accumulated know-how have made this increasingly repeatable. But the real advantage has always been the team behind it: people who move quickly, question assumptions, learn from data, and continuously raise the bar for what we build.
Taking the HubX Engine Beyond Our Own Products
After launching more than 40 consumer products, we believe the operating platform we have spent the last four years building is ready to power more than the products we create ourselves.
That is one of the biggest opportunities behind this investment.
Alongside continuing to build and invest in our existing portfolio, HubX is entering a new phase focused on acquiring and partnering with exceptional consumer mobile and web products around the world.
We will look for promising products, consumer technology companies, and focused teams that have already accomplished the hardest part: building something users genuinely love.
Our goal is not simply to acquire products and integrate them into HubX. We want to preserve the entrepreneurial focus, product DNA, and teams that made these businesses successful in the first place, while giving them access to the technology, infrastructure, expertise, and global capabilities we have spent years building.
That means combining what these teams do best with HubX’s capabilities across product, AI, data, monetization, engineering, and global growth.
We believe this combination can help already-successful products move faster, expand into new markets, improve their economics, and reach a much larger global audience.
“Over the years, we’ve learned how to take products from an idea to hundreds of millions of users around the world. This investment allows us to take that experience one step further. We want to continue building great products internally, while also partnering with and acquiring exceptional teams that have built something users genuinely love. By combining their entrepreneurial focus with HubX’s technology and operating platform, we believe we can help these products reach an entirely new level of scale.” Cem Ortabaş, Co-founder of HubX
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Only the Beginning
For us, becoming a unicorn is not the destination.
It is validation of what our team has built over the past four years and an opportunity to think much bigger about what HubX can become over the next decade.
Point72 Private Investments brings valuable experience and perspective to this next stage of our journey. With their partnership, we have more room to pursue ambitious opportunities globally while continuing to operate with the speed, focus, and discipline that got us here.
We will continue investing in our own products.
We will continue strengthening the technology and infrastructure behind them.
We will continue expanding our AI capabilities through AI Lab.
And now, we will begin bringing exceptional products and teams from around the world into the HubX ecosystem.
“We’ve always believed in building with focus, learning fast, and growing with discipline. Reaching this scale within just four years while remaining profitable validates the model we’ve built and the opportunity ahead. This partnership now gives us the ability to pursue that opportunity at a much larger global scale. We’re incredibly proud of what we’ve built from Türkiye, and we believe this is only the beginning.” Kaan Ortabaş, Co-founder of HubX
This milestone belongs to the people who built it: every member of the HubX team who took a chance on an ambitious idea, every user who chose one of our products, and every partner who supported us along the way. Four years ago, we started in Izmir with an ambition to build consumer technology from Türkiye for the world.
Today, that ambition is bigger than ever.